A regional transport operator needed to compete with global ride-hailing platforms with a custom branded solution.
Team
12 engineers + 1 UX designer
Timeline
24 weeks end-to-end
Client
Regional Transport Authority (Middle East)
Outcomes Delivered
120K+
Active Users in 8 Months
62%
Driver Retention Rate
1.8×
Revenue Growth (Year 1)
Conducted a 3-week competitive analysis of 6 global ride-hailing platforms to identify feature gaps and localisation requirements for the target market.
Built a dynamic pricing engine that adjusts fares based on demand, time of day, weather, and special events — increasing driver earnings by 28%.
Developed a driver onboarding app with document upload, background check integration, and a gamified training module.
Implemented a real-time matching algorithm that reduced average passenger wait time to under 3 minutes in urban zones.
Launched with a referral programme and driver incentive scheme that drove 380K active users within 8 months without paid advertising.
Built a complete ride-hailing ecosystem with passenger app, driver app, admin panel, and dynamic pricing engine.
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